One of the most common mistakes that we see from around 90% of service-based businesses, is their pricing.
We get it…Staying competitive in today’s economy is important.
It’s the difference between people coming to you or going to your competitors and it starts with offering a better service at a lower price point right?
It may seem logical but in fact, undercharging could be repelling your ideal clients and sending them straight to your competitors!
The question now is how do you go from “competitive pricing”(aka undercharging and selling yourself short) to charging what you’re actually worth?
I’m glad you asked!
Here are 3 tips that can help you do just that:
IT STARTS WITH YOUR OFFER
If you haven’t put much thought into your offer (what you’re selling) this is a priority.
The truth is people don’t buy your service, they buy your solution to their problem.
If your offer isn’t solving a big enough problem, you can’t charge a decent amount for it…
On the flip side…
If you’re solving a big problem but undercharging for it, it’s repelling your ideal clients.
Think about it…
When was the last time you saw a brain surgeon charging $20/hour for an operation?
If they did people would avoid them (like an infectious COVI…too soon) and go to one who was charging $30k+ (as an example)
LOCK-IN YOUR TARGETING
Do you know exactly who you’re selling your services to AND where to find them?
If you’re like the vast majority of our clients, You have no idea where your ideal clients are hanging out and this is one of the major reasons you’re attracting low paying clients to your business.
I get it, It’s hard.
It takes time.
It takes tweaking and most of all, it’s SO NOT sexy!
But you know what is sexy?
Selling your service for $10k instead of $500.
Having clarity on who you serve, who needs your solution, and who is willing to pay a lotta money for it!
HONING IN ON YOUR MESSAGING
The right messaging in your marketing is critical for repelling bad clients and bringing in great clients! What you say and how you say it can be the difference between unqualified “tire kickers” and perfect fits willing to invest good money for your help.
If you get your messaging right…
life becomes so much easier with your marketing…
BUT IF YOU GET IT WRONG!
You could pay the ultimate price! Not just by finding bad clients but also paying more to acquire bad clients…
sad but true!
I hope these 3 tips for being able to charge more for your services have helped.
I know we’ve just touched the surface here…
If you’re like the majority of business owners we deal with, you may be finding it difficult to build a thriving business at the moment.
let me tell you this…
It’s NOT your fault!
you haven’t been taught what’s required. (not properly anyway) there’s a ton of “gurus” teaching the new hacks, tips n tricks that are “working” (for them) but the problem with “hacks and tips” are platforms (like Google and Facebook) are figuring out that people are trying to ‘game the system’ so the goalposts are always shifting and the result is a business owner like you, is left more confused than ever before!
We teach people like you everything you need in order to go from surviving to thriving in any economy, pandemic, or any other excuse people are putting out there for stagnating growth…
If you want to learn more, book in a free strategy session with one of our advisors and we’ll tell you exactly what you need to do (not pitch you on some expensive & recurring marketing campaign) to hit your goals!
Until next time!